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Ar
Arun
Demand & Customer Advisor
Conversation
Cites Enterprise BrainIs Sonova's pull-in real or one-off?
Ar
Arun
Situation
Sonova's last 4 weekly POs are 11–14% above the rolling 13-week mean, with consistent destination spread across 3 DCs. Pattern matches a real channel reload, not a one-off.
Impact
- 1.BSK-A14 — Need +18k units in Q2 vs current plan to hold 95% OTIF
- 2.BSK-A14 — Penang L3 yield issue (see Kenji) caps incremental capacity at +12k
- 3.Service tier — Risk of dropping to 92% OTIF if no action
Recommended actions
Approve overtime weekends in Penang for 3 weeks
Routes via Ops cost approval.
Stage 1-week safety stock at Sonova EU DC
Hand to Agent Studio logistics workflow.
SourcesSalesforce: SonovaEDI 850 (last 13w)Sonova investor update
Replies cite SAP, MES, Salesforce + web sources